A groundbreaking startup is transforming how Canadians perceive food waste by turning surplus produce into high-protein snacks. Founded in response to both environmental concerns and rising food insecurity, the company sources imperfect or unsold fruits and vegetables from local farms and markets. These would otherwise end up in landfills, contributing to greenhouse gas emissions. By upcycling this produce, the entrepreneurs are providing a sustainable solution to a pressing issue.
Food waste has long been a significant problem in Canada, with reports indicating that approximately 58% of all food produced in the country is lost or wasted each year. This equates to nearly 35.5 million metric tonnes annually. Beyond the environmental implications, this level of waste occurs while many communities across the country struggle with food access and affordability, accentuating the need for innovative approaches like those offered by this startup.
The founders, both graduates in food science and sustainability, began their venture after witnessing firsthand the volume of edible produce discarded due to cosmetic imperfections. "We saw bins full of slightly blemished carrots and overripe bananas that were perfectly fine to eat," says co-founder Priya Desai. The team realized these ingredients could be repurposed into snacks that are both nutritious and appealing to health-conscious consumers.
Focusing on high-protein products, their offerings include energy bars, crackers, and dried fruit mixes enriched with plant-based protein sources such as lentils and chickpeas. The use of these legumes not only adds to the protein content but also ensures the snacks are suitable for various dietary needs, including vegetarian and vegan diets. This approach broadens their appeal in a multicultural market like Canada’s, where dietary preferences are diverse.
Central to the startup's mission is their collaboration with local farmers and producers. By forming direct partnerships, they ensure a steady supply of surplus produce that might be unsellable in traditional grocery stores. "Our farmers love that their hard work doesn’t go to waste," states Alex Fournier, the company’s supply chain manager. These relationships also bolster local economies and reduce transportation-related emissions.
The snacks have already found their way into independent grocers, community markets, and health food stores across several provinces. Early customer feedback highlights both the taste and the social impact of the products. "Knowing that these snacks help reduce waste and feed hungry people makes them taste even better," remarks one shopper at a local co-op. Brand loyalty is being fostered not just by the products, but also by the company’s values.
The environmental benefits of reducing food waste stretch beyond simply keeping food out of landfills. Food waste decomposition is a major source of methane, a greenhouse gas far more potent than carbon dioxide. By diverting produce from the waste stream, the startup estimates they have already prevented over 500 tonnes of emissions in their first operational year. This quantifiable impact is a central part of their story as they engage investors and customers.
In addition to retail sales, the startup is working closely with food banks and social agencies to distribute their products to those in need. For every box sold, a portion is donated, ensuring that vulnerable populations have access to the same high-quality, nutrient-dense foods. This model aligns strongly with Canada’s growing focus on corporate social responsibility and public-private partnerships in hunger relief.
Looking ahead, the founders aim to expand their product line and geographical reach, while educating the public about the value of upcycling and mindful eating. Pilot programs in local schools encourage students to think differently about food waste. “We want to shift mindsets, not just diets,” explains Desai. By combining environmental stewardship, nutritional innovation, and social good, the startup is reshaping what it means to snack sustainably in Canada.